Lecker is a digital publisher brand for the best recipes, cooking and baking ideas.
The Challenge
Lecker contains of about 60.000 high quality food recipes. The former app had a lack in the overall navigation, the design was outdated and most critical: the iOS app downloads and the active users went down critical. The app therefore had to be redesigned urgently.
Service
We worked with a team of four on a new solution. The product manager, an iOS developer, a brand manager and myself as the designer.
I was responsible for the new information architecture and the overall user experience as well as the visual design.
Problem Solving
One thing we heard through surveys from the user that a majority of them always wanted to save and collect their favorite recipes. Through that an idea of a new feature was born: The Cookbooks.
The user is now able to build a complete structure for different cookbook collections like starters, main dishes, desserts, etc. After gathering the first feedback we noticed that the users loved it.
Some results in numbers:
+100%
The session duration was doubled (source: Fabric)
+50%
Daily download rate increase by +50% (source: iTunes Connect)
1450+
In just 30 days after relaunch 1450+ ratings, average 4.7 of 5.0 (source: Appstore)
place 14
German iOS appstore placement in the category food and drinks before approx. 50, after relaunch place 14
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