Currently I am working at MOIA as a product designer. Besides that I am working as a freelance product designer for startups and tech companies to grow, improve and scale their digital businesses.
Areas of expertise
Like the world around us and the businesses I work with, the design practice is always moving and improving. I am always striving to see a different way and find a better path.
In these topics I can support you with my knowledge:
Brand Strategy
Profound knowledge in building brands that are loved by their customers. Therefore the brand will stay top-of-mind for their audience.
User Experience Design
Broad conceptual understanding of digital user interfaces in various areas. Quick prototyping and wireframing. Qualitative and quantitive user testing.
Systematic Thinking
Construction, maintenance and further development of complex design systems. In-depth UX/UI problem solving.
Visual Design
Comprehensive creative skills - design principles, typography, color, composition, photography, illustration, user interface, animation and currently interested in the 3D field.
Stakeholder Management
Building profound design argumentations in front of all direct & extended stakeholders.
Coding
HTML, CSS & basic Javascript knowledge. Currently heavily using Webflow for web development. Strong sparring partner for the frontend development of design systems, web apps and mobile apps.
Experience
MOIA
2024 - today
Product Designer & Chapter Lead
Leading 5 very talented people to support their growth. My chaptees are from different disciplines like UX research, UX design and design system. Besides that servant leadership role I am shaping the booking process of the passenger app for iOS and Android.
MOIA
2021 - 2024
Product Designer
At MOIA, I am currently shaping the future of urban mobility through ridepooling. The booking process of the passenger app is my design responsibility.
Freelance
2020 - 2024
Product Designer
I helped startups and tech companies to grow their business through product strategy, user experience design and user interface design.
XING — HalloFreelancer
2019 - 2021
UX/UI Designer
Lead Designer for the visual brand identity across the design system, web platform and marketing materials.
Bauer Xcel Media
2014 - 2019
UX/UI Designer
Developed from intern over junior art director to UX/UI designer while leading the design system for twelve publishing brands.
Studies @
Kunstschule Wandsbek
2012 - 2016
Communication Design
User interface design, art direction, branding, typography, conception, digital campaigns and more.
Besides Work
I am a child of the sea
Bound to the wind, sand and water.
I try to get as much time at the beach as possible from spring to autumn. It's just pure quality time for me.
One season is missing: winter.
I tend to not spend my time on the beach in winter. That's the time of the mountains...
