Lecker – Delicious recipes for every day

The Challenge

Lecker contains of about 60.000 high quality food recipes. The former app had a lack in the overall navigation, the design was outdated and most critical: the iOS app downloads and the active users went down critical. The app therefore had to be redesigned urgently.

Service

We worked with a team of four on a new solution. The product manager, an iOS Developer, a brand manager and myself as the Product Designer.

I was responsible on the new Information Architecture and the overall User Experience as well as the Visual Design.

Problem Solving

One thing we heard through surveys from the user that a majority of them always wanted to save and collect his or her favorite recipes. Through that an idea of a new feature was born: The Cookbooks.

The user is now able to build a complete structure for different cookbook collections like starters, main dishs, desserts, etc. After gathering the first feedback we noticed that the users loved it.

Key Results

• The session duration was doubled +100% (source: Fabric)

• Daily download rate +50% (source: iTunes Connect)

• In just 30 days after relaunch 1450+ ratings, average 4.6 of 5.0 (source: Appstore)

• German appstore placement in the category food and drink before approx. 50, after relaunch place 14

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